Job brief
If it sounds like you, we would love to talk. You’ll be the frontline revenue driver for a fast-growing online fitness coaching brand. Your canvas is DMs, discovery calls, webinar follow-ups, and social media conversations. Your weapon is empathy. Your goal: turning curious scrollers into paying clients.
You will work directly with qualified leads generated by our marketing team — but the conversion magic is entirely on you. If you know how to read body language over video, spot hesitation in a text reply, and reframe objections without being pushy — you’re exactly who we need.
Key Responsibilities
- Conduct high-quality discovery calls and video consultations to understand prospect goals, pain points, and readiness to invest.
- Read behavioral and conversational signals (tone, hesitation, questions asked) to tailor your pitch in real time.
- Follow up strategically with leads from Instagram DMs, WhatsApp, Zoom calls, and email sequences.
- Convert cold and warm leads — including those who said ‘Not right now’ or ‘Let me think about it’ — using empathetic, logic-based persuasion.
- Maintain a CRM pipeline, log all interactions, and report conversion metrics daily/weekly.
- Collaborate with the content and marketing team to share objections you’re hearing so messaging can be refined.
- Hit and exceed monthly revenue targets while maintaining a positive, zero-pressure sales approach.
- Upsell and cross-sell higher-tier coaching packages to existing clients where relevant
- Implement different Sales strategies to help launch more adequate solutions for our audience.
Who you are — THE SIGNAL READER
We’re hiring someone with an almost unfair ability to understand people. Here’s what that looks like:
- Signal Reader: You notice when a prospect goes quiet — and you know exactly what to say next.
- Objection IQ: You can tell the difference between ‘I can’t afford it’ (price objection) and ‘I don’t believe it’ll work for me’ (trust objection) — and handle both differently.
- Empathetic Closer: You don’t chase; you guide. Prospects feel heard, not sold to.
- Data-Driven: You track your own numbers obsessively and know your conversion rate, follow-up ratio, and average deal cycle.
- Value Communicator: You can articulate the transformation value of coaching — not just its features.
- Resilient: You stay calm, curious, and confident when someone says no — and often turn it into a yes.
Qualification & Experience
- 2–4 years of sales experience, preferably in online education, health coaching, fitness programs, or D2C services.
- Proven track record of closing high-ticket or mid-ticket sales (₹10,000–₹50,000+ programs).
- Comfortable conducting video calls (Zoom/Google Meet) and handling WhatsApp/DM-based sales conversations.
- Familiarity with CRM tools.
- Strong understanding of the fitness/wellness industry and the psychology of health transformation buyers.
- Excellent written and spoken communication in English,Hindi, and Punjabi.
- Self-motivated with ability to work independently in a remote/hybrid environment.
Nice to have
- Personal experience with fitness transformation or online coaching (as a client or practitioner).
- Knowledge of social media sales funnels, lead magnets, and webinar-based selling.
- Experience with high-volume follow-up systems and automation tools (ManyChat, Wati, etc.).
Why Join Punjabi Fitness?
Here, we won’t just let you sell — we’ll let you build relationships and experience with various people.
