Job Brief
We’re looking for someone who can build and own the revenue engine of our Fitness vertical — from understanding the market and identifying opportunities to building the sales process, closing customers, developing partnerships, leading a sales team, and eventually taking the business 10X.Our Fitness vertical operates across B2C, B2B and B2B2C models, spanning fitness services, coaching, digital products, technology-enabled solutions and future products.You will be our first dedicated Sales & Growth hire for this vertical.That means there is no perfectly written playbook waiting for you.You will help create it.If you need a company where everything is already defined, this probably isn’t for you.If you see an undefined problem and immediately start thinking:
Who is the customer? What are they buying? Why aren’t they buying? Where are the leads? What should we sell? How should we sell it? How do we automate it? Who should I hire? How do we make this 10X bigger?
— we should talk
WHAT YOU'LL OWN
You will own the commercial growth of the Fitness vertical.Your responsibility will span:Market → Demand → Leads → Sales → Revenue → Retention → ExpansionYou will work closely with the Founder/Leadership, Marketing, Product, Operations and AI teams to turn opportunities into measurable business growth.Your core ownership:
- Revenue generation
- Sales strategy
- B2C sales
- B2B sales
- B2B2C partnerships
- Business development
- Pipeline development
- Lead conversion
- Sales team management
- CRM & sales operations
- Sales forecasting
- Customer acquisition
- Upselling & cross-selling
- Partnerships & channel development
- Market intelligence
- Pricing & offer feedback
- Sales automation
- AI-enabled sales systems
- Building the sales playbook
Ultimately:You are accountable for making the Fitness business grow.
01 — B2C: Win the Individual Customer
Our Fitness business serves individuals directly.You will understand the psychology of people buying:
- Personal transformation
- Fitness coaching
- Weight management
- Strength & performance
- Health improvement
- Lifestyle change
- Premium coaching
- Digital fitness products
- Memberships and programs
You will be responsible for developing and improving the complete journey:Lead → Qualification → Consultation → Proposal → Conversion → Onboarding → Retention → Upsell → ReferralYou should be comfortable selling through:
- Calls
- Instagram / DMs
- Video consultations
- Web enquiries
- Referrals
- Events/webinars
- Inbound leads
- Outbound prospecting
You should know when to sell, educate, follow up, challenge, listen or walk away.
02 — B2B: Build Business Relationships
Fitness isn’t only about selling to individuals.You will identify and develop B2B opportunities such as:
- Gyms
- Fitness chains
- Corporate wellness programs
- Health & wellness companies
- Clinics
- Coaches
- Trainers
- Nutrition businesses
- Schools/institutions
- Hospitality
- Employers
- Strategic partners
- Other businesses serving the same audience
You should be capable of taking a conversation from:Cold outreach → Discovery → Problem identification → Solution → Proposal → Negotiation → Closing → Account growthYou must understand that B2B selling is not B2C selling with a bigger invoice.The decision-making process, stakeholders, economics, sales cycle and value proposition are different.
03 — B2B2C: Build Distribution
This is one of the most important parts of the role.We don’t only want to sell directly.We want to identify businesses and platforms that already have access to our target audience.You will explore:Partner → Their audience → Our solution → Shared value → RevenueYou may work on:
- White-label partnerships
- Channel partnerships
- Affiliate models
- Corporate programs
- Gym partnerships
- Coach networks
- Health ecosystem partnerships
- Technology partnerships
- Distribution partnerships
- Strategic alliances
You should constantly look for: “Who already has the customers we want?”
04 — SaaS & Product Selling
Our Fitness ecosystem is not limited to services.We are building products and technology-enabled solutions.Therefore, you must understand the fundamentals of SaaS / technology sales.You should understand:
- SaaS sales funnels
- Product demos
- Discovery-led selling
- ICP identification
- MRR / ARR
- ACV / deal size
- Trial → paid conversion
- Product-led vs sales-led growth
- Enterprise / mid-market sales
- Stakeholder mapping
- Sales cycles
- Renewals
- Expansion revenue
- Churn
- Upselling
- Cross-selling
You don’t need to be a technical engineer.But you must be able to understand a product deeply enough to sell its business value.We don’t sell features. We sell outcomes.
05 — Build the Sales System
Because you are our first dedicated Sales & Growth hire, one of your biggest responsibilities will be creating the system that future salespeople will use.You will help build:Sales PlaybookIncluding:
- ICP
- Personas
- Lead qualification
- Sales stages
- Discovery framework
- Sales scripts
- Objection handling
- Follow-up framework
- Proposal framework
- Negotiation framework
- Closing framework
- CRM structure
- Reporting system
- Sales KPIs
- Handoff process
- Customer feedback loop
The goal is to move from:“Akriti knows how to sell this.”to:“Our company knows how to sell this.”
06 — Build the Pipeline
You will not sit and wait for Marketing to give you leads.You will build multiple revenue channels.Inbound
- Marketing-generated leads
- Website
- Social media
- Content
- Campaigns
- Webinars
- Referrals
Outbound
- Cold email
- Calling
- Account-based prospecting
- Founder-led outreach support
- Industry databases
Partnerships
- Affiliates
- Fitness businesses
- Coaches
- Corporates
- Institutions
- Strategic partners
Community
- Fitness communities
- Events
- Industry networks
- Existing customer networks
You will determine what works.Then:Double down on what works. Kill what doesn’t.
07 — Revenue Intelligence
You are expected to know your numbers.Not just: “We closed ₹10 lakh.”
But:
- Leads generated
- Qualified leads
- Lead-to-call %
- Call-to-sale %
- Overall conversion %
- Average deal size
- Sales cycle
- CAC
- Revenue per lead
- Revenue per salesperson
- Gross margin
- Retention
- Churn
- LTV
- LTV
- Pipeline value
- Pipeline coverage
- Forecast accuracy
You should be able to answer: “Where will next month’s revenue come from?”
without guessing.
08 — Lead & Sales Team Management
Initially, you may be an individual contributor.But this role is designed to become a team leadership position.As revenue grows, you will help hire, train and manage:
- Sales Executives
- Business Development Executives
- Sales Development Representatives
- Counsellors
- Account Managers
- Partnership Managers
You will establish:
- Targets
- Territories
- Incentives
- Sales processes
- Performance reviews
- Coaching
- Training
- Forecasting
- Accountability
Your goal isn’t to become the best salesperson on the team.Your goal is to build a team that can outperform you.
09 — Understand the Fitness Industry
You don’t have to be a professional athlete.But you must understand the fitness business and its customer.
10 — Creativity Is Part of Sales
We believe sales is not only scripts and calls. We want someone who can think creatively.You may be asked:
- How do we reach this audience?
- What campaign should we run?
- What partnership should we create?
- What offer should we test?
- Can we create a new sales channel?
- Can we turn an objection into content?
- Can we build a referral loop?
- Can we create a new product?
- Can we sell this differently?
- Can we package the same capability for another market?
You should be comfortable saying:“What if we tried this?”And then actually testing it.
11 — AI Is Your Advantage
We are a HumanAI company.AI isn’t something you use only when asked. We expect you to find ways to use it.You should actively explore AI for:
- Prospect research
- Lead qualification
- Personalised outreach
- CRM enrichment
- Follow-ups
- Proposal generation
- Sales intelligence
- Call analysis
- Objection analysis
- Customer research
- Competitor research
- Forecasting
- Reporting
- Sales training
- Automation
- Personalisation
- Lead scoring
- Sales enablement
You should constantly ask: “Why are we doing this manually?”
And: “Can AI make this 10X faster, better or cheaper?”
You don’t need to be an AI engineer. You need to be AI-native.
12 — Work Directly With Leadership
You will work closely with the Founder/Leadership team. Expect direct conversations around:
- Revenue
- Strategy
- Pricing
- Offers
- Customers
- Market opportunities
- Problems
- Failures
- Experiments
- Hiring
- Partnerships
- Growth
16 — What We Expect From YouYou own the outcome.Not: “Marketing didn’t give me enough leads.”
Instead: “We don’t have enough leads. What can I do about it?”
Not: “The customer didn’t buy.”
Instead: “Why didn’t they buy, and what are we changing?”
Not: “The team isn’t performing.”
Instead: “How do I make the team perform?”
Not: “Nobody has built the process.”
Instead: “I’ll build it.”
Why Join Us?
Because you won’t just be selling our business. You’ll help build it.Most sales roles come with a territory, a target, a CRM and a predefined playbook.This one doesn’t.
