An Evolving Decade of Creativity with a Brand
The Backstory
nOps is a cloud cost optimization platform trusted by enterprises and backed by AWS. Powerful under the hood — but visually scattered across touchpoints. In 2021, we entered the picture through a creative artist Today, we’re embedded across departments — from Acquiring customers to retaining them. This isn’t a case of “make it pretty.” It’s a story of how design became a business function.
The Challenge
nOps was scaling fast — but its visual language couldn’t keep up.
- Brand visuals lacked consistency across sales, product, and marketing
- Teams worked in silos — without a unified design system
- Internal decks and investor material felt disconnected from the product’s depth
How We Did It
We Started Small — and Earned Our Way In
- Sarbjit joined as a Visual Designer in 2021
- Initial focus: Product interface clean-up and consistency
- Outcome: Better user flow, more confidence from product stakeholders
- That seed grew into a studio-level partnership.
We Took Over Brand Design Ops
- Built brand consistency across internal decks, product UI, and marketing material
- Designed visuals that aligned with AWS, FinOps community, and enterprise audience
- Integrated design across sales, GTM, and leadership material
We Aligned Design to Business Strategy
- Co-developed investor presentations, one-pagers, and demo visuals
- Delivered on tight GTM timelines with high visual impact
- Operated asynchronously with internal product, marketing, and sales teams across time zones
We Maintained Long-Term Design Infrastructure
- Created a scalable design system (tokens, components, layout grid)
- Supported across funding stages — Seed → A → B
- Designed for flexibility across platform updates, feature rollouts, and campaign needs
The Outcomes
From Task-Based to Embedded Partnership
- 1 designer → Full studio-level design support across 3 departments
Design Became a Strategic Enabler
- Visual clarity for product demos, marketing, and founder decks
- Matured the brand without interrupting product innovation
Faster Execution with Fewer Bottlenecks
- Stakeholders stopped “waiting for design” — they now move with it
- Enabled GTM, campaigns, and feature launches with quick visual turnaround
Cost Efficiency & Brand Maturity
- Saved hiring 2–3 full-time roles through centralized studio model
- Matured the brand without interrupting product innovation
Before
- Fragmented visuals
- Internal decks lacked identity
- UI inconsistencies
- One designer
After
- Modular design system across functions
- Enterprise-ready, on-brand pitch decks
- Standardized product experience
- Embedded creative team across org
What This Proves
Great design isn’t a service. It’s a system that compounds. And when you embed that system across business, brand, and product — you don’t just ship faster. You grow smarter.
Let’s initiate the discussion to determine whether we’re right fit for each other.
Don’t worry—we won’t jump straight into the commitment. We will only commit if you see value in our work and if we are a good fit during the trial period for a long-term relationship.
